Field notes
Things we keep learning while writing content and earning links for other people. Written for owners and marketing teams who want the reasoning, not a checklist.
Attention accumulates through dozens of ordinary choices — and the same choices, made badly, send buyers elsewhere.
Read more: What professional digital work actually changes for a businessBeing busy online is easy. Making this month’s work build on last month’s is what separates growth from motion.
Read more: A plan beats a to-do list: getting your online strategy rightTangled navigation, a brand that stops at the logo, copy written for the boardroom — and the fix for each.
Read more: Seven habits that quietly hold a website back